The Jeweler build its individual watchmaking center in Switzerland from the 1980s and in 2000 purchased the unbiased high-horology ateliers of Daniel Roth and Gerald Genta (the latter founded because of the legendary watch designer who contributed the Bulgari Bulgari), incorporating their expertise into the dad or mum Bulgari brand. https://sites.google.com/view/swiss-watches-for-women-/affordable-swiss-watch-brands