One of the biggest draws is the exclusive merchandise that’s not available in stores outside of Japan. Many items are limited in quantity and produced specifically for seasonal campaigns or special events. Collections like “Mofu Mofu Eievui” (Fluffy Eevee), “Pokémon Trainers,” and holiday-themed plushies are often only available through the Japanese Pokémon Center. https://www.pokemonmerchcenter.com/