While Stone Island began in Italy, its global popularity skyrocketed in the UK, particularly among football fans during the late 1980s and 1990s. The brand became a staple of the "casuals" subculture, which emphasized designer labels and unique outerwear. Over time, Stone Island made its way into mainstream streetwear, embraced by rappers, fashion-forward celebrities, and urban youth.... https://www.stoneislandpoland.com/