Many firms are facing a decline in customer retention, a phenomenon we’re calling "The Lost Order." Fortunately, this isn't necessarily a crisis ; it’s an chance to leverage proven techniques from Madison https://docs.google.com/document/d/12GiBh-a9FlYyYxGkJOsWy6r4O84nFIAby2sR6MmxmGE/edit?usp=sharing